Impactful imagery of sensational scenery, passionate people and exciting experiences is central to conveying the journeys that we offer.
Image Style
Our image style is natural with just slight grading of the photo. Following are some general guidelines for the best possible outcome:
- Natural lighting
- Slight color grading to get coherent look
- Documentary feel
- Should seem like snapshots of genuine situations
The following points should be avoided:
- Heavy color grade
- Desaturation/fade
- Staged settings
- Cluttered images
The People That Make an Impact
Focus on authentic people in authentic situations. Avoid “picture perfect” — allow people to imagine themselves in the situation. Close ups give a feeling of genuine emotion, and snapshots can create the authentic feel that we want.
Experiences That Impact Us
For this category, the images should preferably be experienced as genuine and authentic, not staged. It should have a documentary feel with a human touch – we would want to convey how the experience would impact the traveler by focusing on the reaction and interaction between people. Try to avoid cliches!
The Places that Make an Impact
Images of places should focus on the impactful scenes that Norwegian nature can offer. By including small people in big nature, the concept of Impact is reinforced.
- Small people in big nature
- Present visitors potential point of view
- Geographical specificity
- Should look exciting, but not dangerous
Grading
When grading the images, we want to keep the look as natural as possible while reinforcing the beautful colors of the scenery.
- Always aim for natural lighting
- Slight color grading to get a coherent look
- Avoid heavy color grade
- Avoid desaturation and fade
